125 John Carpenter | Where convenience meets experience in Las Colinas

Building a branded experience from the outside in, capital in sequence.

 
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125 John Carpenter is an office campus located at the intersection of John Carpenter Freeway and North O’Connor Boulevard in the lively and walkable Las Colinas suburb of Dallas, Texas.

Owned by long-standing client, Keppel Pacific Oak US REIT, Nimble. has consulted on brand, signage and capital initiatives since its 2020 acquisition.

 
 
125/5100 combined logo overlayed onto image of both buildings viewed from the street.
 
 

Beginning our process with brand identity development to set a clear visual language for signage development ahead, we leaned into angles inspired by the project’s architecture, paired with custom type embracing the same angle.

Nimble. led signage and wayfinding design across the whole campus, with a 2021 install for exteriors and the parking garage and a 2022 install for interiors.

 
Exterior of 125 building. Showcasing signage of current tenants.
exterior signage of 5100 building
 

Working within the restraints of association overlay guidelines and existing signage not in scope to evolve, we strategized to focus our efforts on high-contrast materials, improvement legibility and infusion of brand, paying attention to every detail to promote an intuitive arrival experience and vehicular-to-pedestrian sequence from parking deck-to-building door and return.

 
 
Directional parking signage for both 125 and 5100 properties.
Bright blue directional elevator painted signage on concrete exterior opposite of the elevators for level 2
Garage signage on concrete wall: Walkway to 125/5100. Arrow pointing out of parking garage. Painted white with blue column.
Two Level 1 elevators side by side painted bright blue
Directional signage for each floor indicated in the elevator. Each floor is represented by a different brand color (light blue, blue, orange, dark orange, maroon).
Stair 2 painted signage on wall next to stairs in parking garage.
Elevations of the paint signage plans for levels 1-3.
 

Connecting brand to place, Nimble. has led a series of phased interior consulting initiatives since acquisition, from defining building common area standards to revisioning the project’s core amenity spaces: fitness, tenant lounge and conference.

 
 
Common corridor off the main lobby
Lobby of 5100 building
 
 

Every project has taken an intentional leap to connect color, texture and form and relate back to the property’s brand language.

 
Empty tenant lounge. Dark navy booths with light wood accents. Gray privacy panels with cut-outs between booths. White community table with black wooden chairs. Large custom abstract framed painting on wall.
Tenant lounge with booths, community table, and mini bar. Four people at community table. One person walking.
Hallway leading into fitness center. Glass walls with frosted overlay subtle pattern.
Fitness center with a variety of workout equipment. 3 large mirrors on bright blue panels.
Alternate view of conference center. Shows glass high top at far end of the room with six seats.
Conference room. 3 rows of connected desks facing screen.
 

An ongoing spec suite program featuring high-end finish selections, eclectic and stand-out design details and custom lighting packages continues to outperform the market in terms of lease-up and market reaction.

 
 
Large, empty and customizable spec suite/
Spec suite with mini kitchen (fridge, sink, cabinets, oven, dishwasher).
Empty spec suite. Half of room sectioned off by glass wall creating private room.
View of surrounding area outside of large spec suite window.
 

Services

Visual Identity Development

Signage Design and Wayfinding Consulting

Interiors Consulting

Creative Direction

Team Credits

Client
Keppel Pacific Oak US REIT

Leasing, Construction Management and Property Management
Transwestern

Interiors Photography
APG Photography

Industry

Commercial Real Estate

 

Always on, Let’s Connect.®

Nimble. selectively takes on multi-faceted projects and consulting engagements that align to our core values and present the highest form of mutual value add for both our clients and communities at large.

If you feel we could be a great partner, we’d love to connect.

 
 
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