Spearheading the progressive redevelopment of 926 Brady, Clarion and Westbridge invited Nimble. to lead brand development and introductory marketing to position the building as one of the last historic office spaces available in West Midtown Atlanta—and the final opportunity within its award-winning complex, Stockyards.
Nimble. developed a sub-identity for 926 Brady that communicates an unpretentious place with local clout, and accompanying core messaging promises a work home where innovative companies can do their best work, retain top talent and weave their story into the fabric of the tight-knit Stockyards community and historic West Midtown neighborhood.
Focused on marrying the building’s natural vintage aesthetic with its new flexible floor plan and modern comforts, 926 Brady’s identity system balances timeless gold elements and minimal dark neutrals, anchored by the greater Stockyards development name. An illustrated protagonist represents the visionary and creative users that the building suits best.
926 Brady’s website, designed and developed by Nimble., emphasizes the building’s thoughtful and sustainability-led design. A branded site plan offers a curated look at 926 Brady’s ultimate amenity: its unbeatable location.
Articulating the story of 926 Brady’s new offering anchored by the freshly crafted ‘about Stockyards’ narrative, Nimble. also created visual storytelling pieces inclusive of collateral design, a launch-to-market e-blast and specialty graphics.
For the on-site tour and marketing center experience, we narrated a large-format visual sequence highlighting 926 Brady’s top advantages. Visuals captured Stockyards’ adaptive redevelopment story, communicated 926’s build and brand potential and celebrated area neighbors and amenities, including those on campus and within a brief stroll.
Services
Brand Voice and Messaging Development
Visual Identity Development
Marketing Collateral
Web Design and Development
Environmental Graphic Design
Team Credits
Client/Developer
Clarion PartnersLeasing
Transwestern
Industry
Commercial Real Estate
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Nimble. selectively takes on multi-faceted projects and consulting engagements that align to our core values and present the highest form of mutual value add for both our clients and communities at large.
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