APG is an ATL-based real estate photo | video studio owned and operated by Alex Arnett, an award-winning creative and former real estate analyst.

Celebrating 13 years in business this year, APG came to Nimble. eager to strengthen its brand presentation across web and social platforms, from client acquisition to creative assets release. 

As many entrepreneurs can relate, surrendering billable time to keep up with DIY brand marketing tools is never a winsome labor. APG needed a system and a supporting right hand to establish the brand tools necessary to lead with confidence and speed when interacting with prospective clients along the pipeline journey. 

Through collaborative discovery, we identified audience common threads and clarified how APG can help through the segmentation of digestible service offerings.

It was a pleasure to co- alongside Alex in rethinking his brand impression and portfolio impact through identity development, content strategy, and web redesign.

Without further ado, allow us to introduce the next chapter of APG Photo | Video:

APG’s refined identity system mirrors his industry confidence and dual focus contributing photo and video. Anchored by its proud typemark and saturated high-contrast palette, the brand system allows Alex’s work to retain center stage.

When approaching web content strategy, our goal was to attract and retain users longer, while providing a helpful lens for continuing education on APG’s unique process for photo and video.

By establishing clear language and truncating APG’s impressive portfolio to pair visually with user-led search criteria, we not only improve site engagement, but we save prospective and returning clients meaningful time and increase collaboration potential by connecting them exactly with the examples and visual proof they are seeking to see and share. 

APG’s foundational brand messaging highlights an adaptive commitment to service, leading with a humble and collaborative voice that invites clients in to explore and confidently select the service approach that specifically meets their project requirements. 

By creating a site structure that was built for collapsable sectioning, we create room for captured moments and allow the user to more directly find the service or inspiration they are seeking for both photo and video projects/needs.

We additionally established a back-end process for filtering leads and advancing more productive discovery connects, so click on over to APGPhotography.com to explore more.

Spoiler: You may even see a few familiar faces and places 😉.

Services

Visual Identity Development

Web Design and Development

Team Credits

Client
APG Photo & Video

Copywriter
Maria Royal

Industry

Creative Services