Circa 730
Midtown Atlanta, Georgia
Circa 730 is a boutique office building located on the cusp of Midtown Atlanta’s newly-coined Techtangle. With plans for an extensive renovation plan, we worked to refine, reinvigorate and attract the surrounding tech-minded and entrepreneur spirited community with an around the clock experience from 7:30 a.m. to 7:30 p.m.
From brand development and web design to interiors direction, we kicked off this project in an effort to embody the unequaled energy, creativity and drive of this Southeast startup epicenter. We focused our sights highlighting the reason for the property’s existence — its community — and one of the things this community values most — time. Our focus came to life with the selection of the name Circa 730, a name that embodies an around-the-clock experience that blends with the nature of the ever-changing digital world.
Working as an active extension of the Crestlight Capital team, we examined and evolved current brand perception, and defining tone and behavior to establish a lasting memory. With the selection of the name Circa, we developed a visual identity that combines elements of both the digital and analog worlds — one that toggles between past and present, rush hour and happy hour, the everyday and the delightfully unexpected — in order to transcend the predictable, to embrace unexpected glitches and to successfully attract high-potential start-ups ready for the next move. With a new identity, our team moved onto website design and interiors consulting to bring the brand to life and ensure consistency across digital and tangible experiences. Ready to launch to market, we crafted connected brand extensions including tour materials and a three part e-blast series to anchor brand awareness.
Team Credits
Owner
Crestlight Capital
Leasing
Lincoln Property Company
Architect
Gensler
Signage Vendors
41 South
Square One
Key Marketing Extensions
Visit: circa730.com
Exterior Signage + Wayfinding
Parking Garage Wayfinding
