Coalition
Food and Beverage

Downtown Alpharetta

Coalition Food and Beverage is an expressive, chef-driven restaurant serving up American cuisine and craft cocktails in Downtown Alpharetta. With construction underway, R.O. Hospitality partnered with Nimble. to develop an urban restaurant brand that “leaves the suburban backyard grill behind.”

Designing a custom word mark and an industrial palette, we built a flexible system for Coalition complete with playful secondary stamp marks for added versatility. From custom type design and modern pairings to stylized photography, we created an arsenal to serve various marketing needs. Through custom website design and development management, we built a platform with coded reservation and gift card processing capabilities. Progressing physical brand extensions, we designed adult and kid’s menus, matchbooks, comment cards, coasters and to-go cups. With environmental graphics and interior signage ready to go, Nimble. continued to work as an active right hand to the Coalition team through their grand opening soirée and beyond.

Team Credits

Owner/Operator
R.O. Hospitality

Coalition Food and Beverage Stamp Animation

Coalition Food and Beverage Stamp, Blue Static

Coalition Food and Beverage Stamp Animation, Hexagon

Coalition Food and Beverage Website Stills

Brand Tangibles

Coalition Food and Beverage, Menu, Coasters, and Matchboxes

Coalition Food and Beverage, Coasters and Beer Glass

Coalition Food and Beverage Coasters on Table

Coalition Food and Beverage Toothpick in Burger

Coalition Food and Beverage Branded Clipboard

Coalition Food and Beverage Branded Clipboard Closeup

Coalition Food and Beverage Matchboxes Closeup

Coalition Food and Beverage Menu with tin of branded collateral

Coalition Food and Beverage, Coaster with beer glass

Coalition Food and Beverage Burger with branded skewer in middle

Signage Design and Environmental Graphics

Coalition Food and Beverage Exterior Signage over entrance

Coalition Food and Beverage Exterior Signage over entrance closeup

Coalition Food and Beverage Exterior front door with icon as door handle

Coalition Food and Beverage Interior Restroom Signage

Coalition Food and Beverage Interior Mens Restroom Paint Application on floor

Coalition Food and Beverage Exterior Window with Hours

Coalition Food and Beverage Interior Wash Hands Restroom Signage

Coalition Food and Beverage Exterior Front Door Closeup

A Few Kind Words

“It’s the restaurateurs job to illicit a feeling in the guests. And at the most basic level we do that through food and service, but there is an entire palette of things that can influence that feeling outside of just the food and just the service. So what I looked for from Nimble. was the ability to texture our experience such that our brand was represented and that feeling was evoked at as many points as possible. If I put the food down in front of you on a white plate — well that’s all well and good, but it’s just the food on a white plate. What we were able to do was say ‘ok well it’s a tray and it’s got a liner with our stamp on it and it’s got a pick with our logo on it so now we’re connecting our brand directly with our product.”

— Ryan Pernice, Owner and Operator, Coalition Food and Beverage —

Scope Inclusion

Brand Voice and Messaging Development
Visual Identity Development
Tangible Brand Extensions
Web Design + Development Coordination
Signage Design Conceptualization
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