Eastside Chamblee
Downtown Chamblee
Eastside Chamblee is a multi-building creative loft office/light warehouse redevelopment on the east side of Downtown Chamblee, GA. When Parkside Partners approached Nimble. to lead creative direction for the project, we devised a brand strategy to connect loft office users, retailers and restaurateurs alike to a new burgeoning amenities pocket. Collaborating through all facets of brand positioning, key pre-marketing extensions and signage and interiors consulting, we worked to establish a parent brand and sub identities (Row, Union and Link) for each building, leading a transformation to define Downtown’s Eastside.
Inspired by the industrial, transit-oriented nature of the development with a defining color palette, we shaped a differentiating identity system in order to establish Eastside Chamblee’s new reputation in the market. Bringing the storied vision to life across a branded marketing center, tour materials, targeted e-blasts and signage design, we helped define the experiential, branded components of the growing community. From initial strategy through pre-leasing and realization, Nimble. worked as an active right hand to Parkside Partners across architectural consulting and marketing initiatives to shape lasting impressions.
Team Credits
Client
Parkside Partners
Signage Vendor
41 South
Signage and Wayfinding
Marketing Materials
Tour Experience
