Forum | Second Avenue South
Minneapolis, Minnesota
DRA Advisors and Wildamere approached Nimble. to lead brand development in order to unite two disconnected office towers under one connected identity for an elevated skyway presence. Beginning with in-depth discovery interviews, site visits and comp research, we set out to design an embraceable brand capable of introducing shared amenity additions and translating seamlessly to space.
Through a naming evolution, Oracle and International Center became Forum. We transformed existing messaging staples into a brand narrative to drive home the idea of coming together under two roofs. The new visual identity system features a custom monogram logomark inspired by the connected towers resembling an ‘F’ in form. Extending renders, energetic pattern and an illustrated stacking plan across digital marketing materials, web, a physical marketing center and interior signage standards, we brought the brand to life the built environment.
Team Credits
Owner/Operator
DRA Advisors and Wildamere
Leasing and Property Management
Cushman & Wakefield
Website Design
Marketing Materials
Marketing Center
