Promenade is a two-building campus comprising Promenade Central and Promenade Tower in the heart of Midtown’s Arts District.
Eager to announce the completion of Promenade’s master repositioning and highlight its growing trusted tenant roster, Cousins enlisted Nimble. to help shift to a united campus story.
We built Promenade’s brand positioning around the idea of established prestige, including direct connection to Midtown’s liveliest confluence of arts, culture and cuisine.
Crafted messaging and the complimenting “Center Your Culture” tagline promise walkability, activity and culture-promoting amenities to well-established yet progressive companies looking to settle into Midtown’s Arts District.
With a bold type pairing that doubles as pattern, flowing color gradients that imitate the building’s wide stature and editorial-style accents, the brand features the primary Promenade blue with fresh pops of green and orange for a new take on a known landmark.
To launch a fresh campaign telling the story of Promenade as one unified campus featuring a connected and complete amenity experience across its sister buildings—bustling Promenade Central and skyline-sweeping Promenade Tower—Nimble. designed new visually driven collateral.
Paired with eye-catching visualizations of the dramatic interior and exterior renovations, messaging in the digital marketing piece highlights the benefits of enjoying double the amenities and being positioned in Atlanta’s most walkable radius.
Nimble.’s involvement has spanned multiple experiential touchpoints throughout Promenade’s reimagining and active construction—from Peachtree-fronting construction graphics, to a brand-forward mobile marketing center, to its modular SEG display proudly positioned on Promenade Central’s corner top-floor vacancy.
Since Promenade’s collective brand repositioning in 2021 following Promenade Central’s introduction to market, Cousins has welcomed an impressive roster of new tenants to both sister buildings and renewed several notables ones, reinforcing Promenade’s status as a Center for Culture.
Services
Brand Development
Campaign Copywriting
Collateral Design
Environmental Graphics
Team Credits
Client/Developer
CousinsArchitect
TVS Design
Industry
Commercial Real Estate
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