Known for their contextual placemaking and defining developments, The RMR Group approached Nimble. to communicate their unique vision for Station East, a new organically urban district that will unite the best of Nashville in the up-and-coming East Bank.
Nimble. built a foundational visual and verbal identity for Station East, rooted in idea of connection of all kinds (cultural, geographical, personal, experiential). We then expanded and reinforced the brand story across a website, district-wide marketing brochure and construction banners.
Inspired by intersections and infrastructure to come—repeated themes we captured in our Discovery phase—our design team developed an identity that mimics the pathways that weave throughout Station East, encouraging exploration. Fluid forms tie back to the nearby Cumberland River, and a vibrant gradient color palette celebrates Nashville’s rich and diverse culture.
Station East’s launch-to-market site, designed and developed by Nimble., strategically positions the development as the leader of change in the East Bank and generates excitement around office, residential, hotel, dining and retail opportunities the development will bring.
Nimble. created a visually driven marketing piece that highlights renderings of the mixed-use district and its noteworthy indoor-outdoor connections.
Headlines and supporting copy add context about citywide infrastructure improvements that will coincide with Station East’s emergence—painting a complete picture of a place to linger, savor and belong, day and night.
Construction graphics, to be positioned prominently at East Nashville’s new ‘Main and Main’ in the heart of the district’s redevelopment, introduce Station East’s location while serving as a vibrant and expressive extension of brand throughout active construction.
As Station East progresses from an imagined and anticipated place to a living destination, Nimble. will continue to support through marketing extensions and consulting.
Services
Brand Voice and Messaging Development
Visual Identity Development
Marketing Collateral
Environmental Graphic Design
Team Credits
Client/Developer
The RMR GroupLead Architect and Rendering Credit
Hastings
Industry
Commercial Real Estate
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Nimble. selectively takes on multi-faceted projects and consulting engagements that align to our core values and present the highest form of mutual value add for both our clients and communities at large.
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