Terraces
Central Perimeter, Georgia
Terraces is a two-building, 11 story Class A workplace campus that combines distinctive architecture and differentiating on-site amenities in the heart of Central Perimeter. With the goal of refreshing the existing brand to align to the asset’s vision for dramatic amenity additions and renovations to come, MetLife and JLL invited Nimble. to lead brand development, signage design and an active launch-to-market campaign.
Focused on helping Terraces stand out in its crowded corporate hub, we crafted a minimalistic identity system and metal-aligned color palette to emphasize its unique architecture. We shaped a new story centered around the ability for tenants to pursue new perspectives in its plentiful indoor and outdoor common area pockets. Designing a new website, tour materials and active email marketing campaign, we supported a connected reintroduction to market. Using color as our navigator, we improved the pedestrian and driving experience through a connected signage and wayfinding program that translated the brand to place from arrival through departure.
Team Credits
Owner/Operator
MetLife
Leasing
JLL
Marketing Materials
Web Design
Signage Design and Environmental Graphics
