Nimble. Wrap Ups | Diel Design
Context
When Owner and Principal Designer Cathy Diel approached Nimble. to develop the digital face for Diel Design—her boutique interior design firm based in Charlotte with a twenty year legacy—we leapt at the opportunity to showcase the firm’s exquisite attention to detail and customer service, talented team, wide-ranging project portfolio and their showroom and furniture store, Statement Home.
Discovery and Foundational Messaging
By hosting a discovery conversation with members of the Diel Design team, we were able to hone in on insights about their client profiles, service and approach differentiators and design philosophies, as well as goals for their new website.
We then crafted a key messaging toolkit to give Diel Design an engaging and fresh way to communicate who they are and what they do best—on their website and beyond.
Refining and Expanding Brand
Drawing inspiration from Diel’s bespoke portfolio, we expanded their identity system into a proper kit of ownable brand parts.
Confident and elevated, their enhanced visual identity system features a signature high-contrast palette, classic type pairings and additional specialty logo lock-ups for flexible uses.
Website Design and Development
Exemplifying the same passion for design and commitment to service that Diel provides to their clients, we designed and built a layered, editorial-style website featuring moments of awe. Overlapping elements and movement make exploring Diel’s projects especially immersive and interactive.
Visit DielDesign.com to get the full site experience and discover how this Charlotte-based design firm collaborates with the most respected architects, builders and vendors across the country to create spaces for homeowners that reflect who they are and how they aspire to live.
Always on, Let’s Connect.®
Nimble. selectively takes on multi-faceted projects and consulting engagements that align to our core values and present the highest form of mutual value add for both our clients and communities at large.