On Becoming a Brand Designer
Have you heard?! We’re on the hunt for our next stellar teammate 👀.
Before applying, get to know first hand from our design team what it means to be a Brand Designer at Nimble. in the below 4 min read –––
What does it mean to be a Brand Designer at Nimble.?
Being a Brand Designer at Nimble. means you are a willing to put in the hard work and pride yourself on being an ever-growing multi-disciplinary. Knowing that you will be creating brands that will span many different mediums [from marketing materials to stationery, web design to experiential design (signage)], you have to identify as a self-starter and an eager student.
As a Brand Designer, you will have the ability to create for or advise on direct touchpoints that impact user experience, from digital through spatial.
What exactly do we mean by Branding for the Built Environment®?
Branding for the Built Environment® is our holistic process of connecting brand to place, spanning the gap of digital to spatial, to inspire action and excite visitors to return. In other words, it’s a multi-faceted approach to design that puts users first.
What is one of your favorite things about the Brand Designer role?
Heather McNamara — Sr. Brand Designer:
Wearing many hats, this role allows you to jump straight in and constantly work to learn new skills. You have the opportunity to not only create the visual brand but see it through to final implementation. Beyond client-facing work, our design team also collaborates on side projects like The Designer Annual. This was a passion project that gave us the ability to reflect on the year, create content and curate a final printed newspaper and digital showcase.
Stephen Wright — Design Director:
You have the ability to explore many different touch-points of where a brand will extend, from visual identity, marketing materials and stationery, to web design, environmental graphics, signage, the list goes on. This makes each work day completely different and fast-paced.
What advice would you give to a new Brand Designer in order to excel in the role?
HM:
You must be a multi-tasker who is willing to adapt, grow and challenge yourself daily. You also must be willing to be a sponge, ready to listen, communicate well and ask questions. Keeping that student mentality is critical, and being a self-led designer who is hungry to figure things out, pick up the ball and run with it will help you succeed at Nimble.
SW:
The faster you can understand the ‘why’ from the lens of the Client and their measurables in a successful design engagement, the more impactful your work will be. You have to be willing to see from the client’s perspective, so a willingness to put on your strategic hat is critical as is the ability to design without personal bias/style. I‘d add that having patience in the process is equally vital. Many projects can take over 18 months to come to full fruition with lots of learning curves and problem solving in-between.
What was one of your favorite projects that you worked on as a team?
HM:
I have loved working on our latest Decatur project, 101 W. Ponce. Working with Maria, our Brand Strategy Manager, on brand messaging allowed the story to transcend into an awesome opportunity to create some fun illustration styles inspired by the style of Downtown Decatur. We have worked in direct collaboration with the extended client team to find the right balance of design influence and storytelling.
SW:
Forum [Minneapolis] is a prime example of our ability to collaborate from start to finish. Heather led visual identity development, tour collateral and web design and I visualized the approach for the full floor marketing center. Throughout this project we kept open communication and collaboration that, in the end, allowed us to deliver defining results!
101 W. Ponce | Decatur, Georgia
Forum | Minneapolis, Minnesota
So, ready to apply?!
We look forward to hearing from you.
Please review all application requirements prior to submission*.
*only complete submissions will be considered. No phone calls please.