Unison Elliott Bay
Seattle, Washington
Unison is a three-building office destination located on Elliott Bay’s waterfront with views of the Puget Sound and Olympic Mountains. Undergoing revitalization directed by The RMR Group, Nimble. is thrilled to have led discovery, naming, brand development, brochure and interactive website design to accentuate a reenergized on-site experience tailored to Unison’s next generation of life science and tech-driven companies. The name “Unison” was selected to reveal the connected campus-like environment that the workplace will exhibit in 2023 paired with a story of mutual forward momentum. The fluid, organic shapes in the brand mark represent the three buildings coming together with shared amenities and direct connection to the bay. As a whole, the brand strikes a balance between the concepts of wellness and energy through the introduction of watercolor accents, large-scale renderings and elegant illustrative details that feel light and refreshing. We remain deeply engaged in extended website development as well as signage and wayfinding design and consulting.
Marketing Collateral
Website Landing Page
Signage and Environmental Graphics
Services
Brand Naming
Visual Identity Development
Campaign Messaging
Marketing Consulting
Launch-to-Market Brand Essentials
Signage and Wayfinding Consulting (in-progress)
Team Credits
Client/Developer
The RMR GroupRetail and Office Leasing
JLLArchitectural Lead and Render Visualization
Perkins&Will
Industry
Commercial Real Estate