Variant Brewing Co.

Roswell, Georgia

Variant Brewing Co. is a craft brewery located in historic Downtown Roswell. During the brewery’s construction, New Kent Capital selected Nimble. to lead brand development for their newest venture. With a focus on concocting a palette for quality and variety, Nimble. worked to develop an embraceable brand for the brewery’s eager Roswell neighbors.

With a vision to create a beer for every palette, we crafted the visual and written tone of this new-to-market concept, designing a differentiating identity to set the brewery apart. Extending the brand across digital and physical applications, we designed a new website, labels, tap handles, glassware, t-shirts and more, weaving in a customized brand experience throughout all touchpoints.

 

Team Credits

Owner/Operator
Variant Brewing Co.
New Kent Capital

 
 
Variant Brewing Company Brand Intro- All Logomarks
Variant Brewing can packaging
Variant Brewing Valerie Ann Beer Can Packaging
Variant Brewing Valerie Four Beer Can Label Designs
Variant Brewing Ro Hopspitality Beer Label Design
Variant Brewing Packaging
 

Scope Inclusion

Brand Voice and Messaging Development

Visual Identity Development

Tangible Brand Extensions

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