Vivid IP
Buckhead, Atlanta
Vivid IP is a boutique, female-founded IP law firm serving local and global brands across the industries of entertainment, hospitality, medical, technology and beyond. With a new name selected and the brave desire to make a dramatic change, Nimble. set out to design a new identity system to visually reinforce the firm’s competitive advantage in the IP realm.
Through in-depth owner and team conversations, we dissected the critical ideas and emotions that Vivid IP would need to carry forward. Focused on building a brand to cut straight through traditional law firm marketing, we knew Vivid IP needed to feel approachable and credible. A trusted resource and loyal protector of original ideas and work, Vivid IP’s newly crafted mark boasts an angular typeface with a central V to signify the coming together of the creative enterprises and vibrant ideas. Limiting the use of color to bold floods of black, credible pops of yellow gold and ample white space, we designed a palette that highlights the firm’s stand-out approach for serving clients. Creating a hearty suite of tangible brand extensions and new website, we worked to design a simple, visual and intuitive user experience for Vivid IP.
Team Credits
Client
Vivid IP
Copywriting
M-Dash
Vivid IP | Web Design
Vivid IP | Marketing Design
