Westbridge
Atlanta, Georgia
Westbridge is a commercial real estate development and consulting firm that brings new relevance to functionally obsolete properties with vast potential. At its core, Westbridge’s work represents two decades of imagining new uses for urban adaptive reuse assets, primarily in Atlanta and Nashville. Westbridge embraces the visionary problem-solving required to transform forgotten places into urban pockets with character.
Seeking an identity system and brand messaging to serve as a clear foundation for a portfolio site showcasing Westbridge founder Chris Faussemagne’s defining projects, Nimble. was engaged to contribute brand foundation and website design. Approaching this process with informed discovery, it was a delight to uncover the origin and development story of key Westbridge projects to summarize its core why as, ‘developing untapped places’. Finding inspiration through material and market commonalities, color and type was informed. The signature icon took note of Westbridge’s namesake, the Westside [White Provisions] bridge, with an intentional footing line to symbolize place-to-end-user connection.
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Client
Westbridge
