What is a Brand?
A short questionnaire straight from our design team about what brands contribute and what they are capable of.
A Brand is...
what your customers and users think of your business or product. It's more than what you look like and sound like, it's your complete persona.
Brands contribute...
a reason for consumers and employees to trust the business.
Brands are capable of....
creating a healthy company culture.
Brands must...
be consistent.
—
Heather McNamara
Brand Designer
A Brand is...
extremely difficult to define. The best way to describe a brand is — the intangible sum of a business or product's attributes.
Brands contribute...
a promise/purpose to a customer.
Brands are capable of....
making a memorable impact.
Brands must...
offer familiarity and surprise.
—
Dallas Ford
Brand Designer
A Brand is...
a living, breathing machine that works twenty-four/seven, 365 days a year, plus an extra day to cover the leap year
Brands contribute...
anything from imagination to proclamation, simplicity to sophistication, the list goes on...
Brands are capable of....
just about anything.
Brands must...
demonstrate loyalty.
—
Stephen Wright
Design Director