Shifting Design Approach

Shifting Design Approach

By Stephen Wright, Design Director

As 2020 began to sink in, our team connected with our clients to get a deeper understanding of how they were adjusting. We knew we needed to meet them where they stood, adjusting existing scopes to provide only what they needed in the moment. Reassembling a complex puzzle to focus only on the next piece allowed us to refocus and keep going.

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Volume 2 | 2021NimbleDesignCo
Understanding Distributed Work

Understanding Distributed Work

By Candice Riley Campbell, CEO and Creative Director

This summer, Nimble. adopted a Distributed Work model to allow for optimal flexibility amongst our team. Hear from Candice Riley Campbell, our CEO and CD, on how this model will support health first moving ahead.

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Volume 2 | 2021NimbleDesignCo
The Evolution of the Design Process

The Evolution of the Design Process

By The Nimble. Team

As we transitioned from our open studio environment (that provided natural feedback sessions and in-studio reviews) to WFH, our design process also adjusted. Read on for a few examples of how we've shifted for better in this season.

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Volume 2 | 2021NimbleDesignCo
Habits: The Good, The Bad, & The Ugly

Habits: The Good, The Bad, & The Ugly

By The Nimble. Team

We all know that our personal schedules, workflow, rituals and otherwise past ‘norms’ have been uprooted in the wake of the pandemic. It put us in a situation where we were required to make adjustments and start to define what the new ‘normal’ is. Here are just a few ways our team has reallocated time and formed new rituals.

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Volume 2 | 2021NimbleDesignCo
Homeostasis

Homeostasis

By The Nimble. Team

Though our change in workplace may have been abrupt and surprising, it gave us the opportunity to re-evaluate and re-design our workspaces for added focus and (much needed) comfort. Read below for our teams WFH experiences, best recs and home office hacks.

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Volume 2 | 2021NimbleDesignCo
The 5 Stages of 2020

The 5 Stages of 2020

By The Nimble. Team

Good grief! There has been much recorded on The Five Stages of Grief, but we thought it was apropos to visualize The Five Stages of 2020. Peruse active reflections from our team on 2020 in recap below.

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Volume 2 | 2021NimbleDesignCo
A Day in the Life at Nimble.

A Day in the Life at Nimble.

By The Nimble. Team

An inside look into what a ‘Day in the Life’ at Nimble. Design Co. looks like, our team tracked what we do throughout a day from sun-up to sun-down. We don’t always use military time, but when we do we mean business (that is why this chart is in military time, plus it looks better).

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What Happens Before Design Starts?

What Happens Before Design Starts?

By Maria Royal, Brand Strategy Manager

A clear brand strategy affects all aspects of business if tied to the needs and expectations of target audiences. Our Brand Strategy Manager works to build empathy with users, bringing a brand’s competitive advantage to life through naming and story.

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From Concept Through Completion

From Concept Through Completion

By Lauren Riedling, Project Manager

One crucial step along the path of connecting brand to place happens when we think about the user journey from arrival through departure. Our project manager plays a critical role in working with signage vendors to ensure the designs we create translate to space.

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The Value of Brand on Place

The Value of Brand on Place

By The Design Team

At Nimble. our team is driven by the mission to continually impact the intersection of where brand meets place. Enjoy this behind-the-scenes interview with our designers about their approach to brand design with this shared mindset.

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