Nimble. Wrap Ups | Bowline Investment Group
Context
Bowline Investment Group is a newly formed real estate investment and consulting firm founded by Kirk Billings, an established CRE veteran with a long track record visioning highest and best use for office, mixed-use and multi-family properties. Bowline invited Nimble. to help establish their digital presence through a streamlined website. We’re thrilled to share Bowline’s bold launch.
Content Development for Web
Before we began writing, we identified strategy drivers to guide our creative process, from messaging to brand to web design. We determined Bowline should be an anchored, adaptable and diligent brand.
From there, we created content inclusive of a company overview and pillars, a core audience message, name storytelling, a leadership bio, project features and a tagline—Strengthening Place Through Purpose Together. Bowline’s voice is consistent and credible, balanced by warmth and earnest dedication.
Refining and Expanding Brand
Prior to diving into web build, we refined, styled and expanded Bowline’s existing brand identity system to be more functional for marketing extensions.
Our primary focus was creating a type hierarchy and color palette that are both versatile and accessible for web. Careful not to deviate too far from the original logomark, we made subtle adjustments to arrive at a more polished look and feel. Additionally, we evolved Bowline’s icon so that it clearly represents its inspiration: the dependable bowline knot.
Approaching Website Design and Development
From the start, we made sure our process was streamlined to adapt to our abridged timeline and scope. Guided by client insights and goals gleaned during our discovery session, we prioritized simplicity in design.
Throughout the site, impactful brand moments help communicate Bowline’s mission and differentiators while also keeping content easy to process. A header animation featuring the bowline knot guides site visitors down through the homepage, and a separate animation supports the story behind Bowline’s name on the “About” page. Individual project pages are balanced, giving photography ample space to shine.
Always on, Let’s Connect.®
Nimble. selectively takes on multi-faceted projects and consulting engagements that align to our core values and present the highest form of mutual value add for both our clients and communities at large.